Demographic Analysis and Planning

Client: J. Sargeant Reynolds Community College

Summary

J. Sargeant Reynolds Community College contracted with WorldView Solutions on the development of a GIS student database. In addition to mapping and aggregating nearly 50,000 student data records, WorldView integrated demographic data and provided J. Sargeant with turnkey demographic analytical services. The marketing plan developed using this data resulted in 12% growth in student enrollment the first semester after implementation.